In this article I will speak, although very brief, on the advertising system most used on the Internet and the best results given. First a brief description to know that it is. Adword is a system for making advertising on the web with sponsored listings (paid advertisements) the vast majority of Internet users who enter the web trying to find something makes it through Google, for this simple reason, (because most uses it) is that the results offered in terms of advertising are the best. In Google nothing is improvised or RID random, everything is perfectly calculated and in addition they are always innovating in terms of technology, practicality, effectiveness, support etc. Your competition is always ahead. There are two ways to put ads on Google and in the two cases are extra.
1) Orientation by network DEBUSQUEDA: they are ads that are shown when someone enters the search engine and placed a particular keyword in the search bar. Ads that appear at the top (usually with yellow background) and the ads that appear in the right margin (usually 8 ads or less) that are called, sponsored links. (2) Guidance for content network: Are ads that appear within the web sites and which are distinguished because they have a presentation that says: Google ads, can be in any part of the website that the place where they appear chooses it the webmaster of the site; These ads are relevant to the web site in question. These two possibilities have different ways of payment, one is PPC or Pay Per Click (pay per click) in this case Google will charge everytime someone clicks on your listing no matter how many times the ad appears. Each time that displayed an ad on the search network, i.e. increasingly displays such advertisement, known as print, then it means that an ad can have many prints but a single click. You do not pay for impressions, but for the times that they have clicked.
The other option of advertising is CPM, or Cost per mille (cost per thousand impressions), here you will pay every 1,000 impressions, your listing will be displayed thousand times and there Google will be charged, regardless of whether they have done click on the ad or not. The advantage of advertising in sponsored links is that they are based on keywords, so the announcement can direct you to the public who really interests you. Google Adwords is a very complete and complex system of advertising and to talk about and list their advantages, variants, possibilities, methods, tools, etc would need to write it, not in articles, but in books, and in fact already have been written many. Anyway, I recommend that you interests in this and spend some time to know more deeply this system which is really very useful for everyone who knows how to manage it and take advantage of their wide possibilities in my new site, within very little, you will find lots of information in this regard. Finally: Like everything on the Internet, it is also necessary to know and know well that it is, I assure you that learn it cam long and also to apply the updates, changes and renewals Permanent; but believe me, very few things you will find on the Internet that is as exciting and to provide as much information and learning material. Now you take care of discovering it and apply it to your benefit.