CITYPRO is ERM / renaming underlines expansion of the product and has was renamed mbH on 01 February 2008 to ERM – society for enterprise relationship management service portfolio, as well as a strategic reorientation of the CITYPRO GmbH from Berlin, Europe-wide Active Integrator for customer relationship management. Reasons for the change were the extension of the product and service portfolio. On the other hand the company will specialize in more structuring and systematizing the entire inside and outside of small and medium-sized enterprises. “In the past was our focus exclusively in the integration of customer relationship management systems. The business environment is far bigger and more complex. About partners and suppliers, to employees and external service providers it is relations to systematize. We look at companies so an integrated and react with the expansion of our services on our customer’s needs and to the needs of the Market”, so Heiko Grethe, Managing Director of ERM.
New partnerships, the expansion of the solutions and product portfolio, as well as the expansion of the consulting portfolio were important milestones in the context of the new strategic orientation. In particular the recently adopted partnership with the Frankfurt Software House Sage Software GmbH & co. KG, a leading provider of business software solutions, underpinned the repositioning of ERM. Not only the name and the strategic orientation of the Berlin House of the system have changed. The complete redesign of the corporate website and the Web relaunch the company in the external representation give a completely new face. The most important was the company customers still consider a manufacturer of independent, reliable, flexible and competent problem solver however, Grethe. About ERM almost CRM integration the ERM GmbH (www.erm-consulting.de) from Berlin is a vendor-independent consulting and product integration specialist for enterprise Relationship management and CRM solutions. The focus of the activities of ERM is located in the systematization and structuring of the inside and outside of small and medium-sized enterprises. Systems like GoldMine, Sage CRM, include the development of continuous operations SalesLogix integration of IT and software solutions, about CRM, also.